Consumerism.Is.Dead.-Time for Plan B

Issue #17 October 29th, 2019

(~15-25min read) This content was originally written about over a year ago on medium, but didn’t get the readership I thought it should so I am updating and republishing it here for my Wealth Matters 3.0 subscribers. I think it is an important, timely, thought-provoking macro scenario that I'd love to discuss with anyone invested in commercial real estate, the future of retail and the American economy.

“Never underestimate the ability of a strong narrative to carry a market, but eventually the math catches up” ~ Chris J Snook

1919–2019 R.I.P. Consumerism

It was a good run. Well, maybe not really, (as you will see and feel shortly after completing this chapter), but it was a BIG run nonetheless.

Maybe you have asked yourself how dozens of brands from Sears,Toys R Us, Vitamin World, True Religion, Gymboree, Payless, Gander Mountain, Radio Shack, The Limited, BCBG Max Azria, Aerosoles (source) to name a few all filed Bankruptcy in 2017 and 2018 with hundreds of more brands shutting down seve…