Wealth Matters 3.0

Wealth Matters 3.0

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Wealth Matters 3.0
The Currency You Spend Reveals the Power You Seek
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The Currency You Spend Reveals the Power You Seek

Why Your Relational Bank Account Might Be Draining Even When You Think You’re “Nice”

Chris J Snook
and
Amilya Antonetti
Apr 24, 2025
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The Currency You Spend Reveals the Power You Seek
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This co-written and syndicated post with my ATOMIQ Opportunity Zone Fund partner came from a podcast discussion we had this past Tuesday on Clubhouse with the “Breakfast of Champions” channel. We felt it was timely, and so we are jointly publishing the key takeaways here.

Wealth Matters 3.0 is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

We’ve all been taught — explicitly or by example — to be nice.

It starts young:

  • “Smile even when you’re uncomfortable.”

  • “Say you’re fine even when you’re not.”

  • “Don’t make waves.”

  • “Rock the boat? Absolutely not.”

  • “Play nice in the sandbox.”

  • “Keep the peace.”

  • “Put others first.”

  • “Don’t say what you really think — it’s not nice.”

  • “Be nice to your brother. Be nice to your sister.”

In homes, schools, boardrooms, and marriages, this kind of conditioning creates an emotional economy built on a polished, predictable, and passive-aggressive currency: the NICE coin.

And like any bad investment that l…

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A guest post by
Amilya Antonetti
I'm a globally renowned human behaviorist and turnaround expert with 30+ years of experience. I specialize in aligning human performance with AI to re-invent business models that optimize asset management, growth, and productivity for family offices.
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